In the spirit of 'As All', ASSAL brings together diverse ideas
and people, exploring and evolving the essence of a brand through
a holistic approach. We go beyond conventional frameworks,
offering flexible and creative solutions that enable brands to grow
organically in ever-changing markets.
ASSAL covers all aspects essential to a brand, including strategy
development, branding, visual direction, graphic design, and VMD.
Our goal is not just execution but meaningful collaboration with brands,
helping them establish an authentic voice in the marketplace.
ART DIRECTION
Visual Styling
Key Motif Concept
BRAND IDENTITY
Key Concept
Core Values & Essence
Brand Tagline
Logo & Symbol
Graphic Motif
Typography & Color Palette
Visual Guidelines
Photography Art Direction
Digital Assets
Application
VISUAL DECORATION
Floral Concept
Tableware Design
Craft Art Work Direction
Signage & Print Material
SPACE ART DIRECTION
Furniture & Material Coordination
Object & Decor Direction